Julio Canares
I help experienced software engineers turn their technical skills into a SaaS with customers — from choosing the problem to selling, building, and growing it.
· Work with me
My main focus is helping experienced software engineers build a SaaS with customers. I keep limited advisory options for founders and teams.
Build your SaaS
For experienced software engineers who can build, but need a problem, customers, sales, and a path to growth.
Build a SaaS with me
You bring a problem, market insight, and access to customers. I bring product and engineering experience.
Make your engineering team AI-native
Redesign the product engineering workflow so AI increases delivery capacity without adding chaos.
· Companies
The companies where I keep building, operating, and testing what I teach.
Riqra
Co-founder
Ecommerce platform for distributors — portal, D2C, and WhatsApp with commercial AI.
Ciro
Co-founder
Retail intelligence for brands — sell-out, inventory, and forecasts in one daily view.
Nutrifit
Founder
Sports-supplement distributor in Peru — the operator's seat behind the software.
· Latest writing
(6)- Jul 15, 2026
We started designing in code
Julio, is the design ready? The fix wasn't hiring a designer. It was letting engineers design in code, behind feature flags — because code got cheap enough to be the sketch.
- Jul 8, 2026
Features stopped starting with me
Every big feature started with me on a client call. Recording the calls and handing the definition to the team felt uncomfortable — until they stopped needing me.
- Jul 4, 2026
Bad software has nowhere left to hide
For years a great sales team could beat a great product. AI collapsed the cost of building well — and 'it's too hard to build' stopped being a strategy.