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Notes for software engineers building SaaS companies.
- Jul 15, 2026
We started designing in code
Julio, is the design ready? The fix wasn't hiring a designer. It was letting engineers design in code, behind feature flags — because code got cheap enough to be the sketch.
- Jul 8, 2026
Features stopped starting with me
Every big feature started with me on a client call. Recording the calls and handing the definition to the team felt uncomfortable — until they stopped needing me.
- Jul 4, 2026
Bad software has nowhere left to hide
For years a great sales team could beat a great product. AI collapsed the cost of building well — and 'it's too hard to build' stopped being a strategy.
- Jul 3, 2026
Sell from day one
You don't need a finished product to start selling. A 5-day prototype opened the conversations — and the 30 days before the first payment were enough to build the first real version with a design partner.
- Jul 3, 2026
Engineering is going to eat the org chart
A line from Jared Palmer stuck with me. The shift isn't hiring more engineers — it's more people operating with an engineering mindset. Welcome the full-stack operator.
- Jun 20, 2026
We rebuilt in 4 months what took us 10 years to build.
It wasn't about handing engineers an AI tool and expecting 10x. It was changing the whole system we build with.