We rebuilt in 4 months what took us 10 years to build.
It wasn't about handing engineers an AI tool and expecting 10x. It was changing the whole system we build with.
Four months ago I came back to the operation at Riqra. The first thing I did was rebuild the engineering team and the processes we build with.
And it wasn't about handing Claude Code to the engineers and expecting them to deliver 10x.
A new role: Product Builder
We changed the whole workflow, starting with a new role — Product Builder. The engineer defines the product, designs it, takes it to production, and supports customers. All of it autonomously, backed by agents and automations.
We went from selling one product for eight years to having three — driving upsell with current customers and serving as an entry point for new ones.
The takeaway
If you don't change the system you build with, someone faster will come along and do what you do — better, and sooner. We rebuilt in four months what we had built over ten years.
The question today: can you keep competing in the future with the way you work today?